Frequently Asked Questions

What is 2GenerateNewLeads?

2GenerateNewLeads is a marketing and consulting firm specializing in word of mouth marketing to help you generate new leads and referrals from your current and future clients.

What is 2LUK or 2LetUKnow?

2LUK or 2LetUKnow is the primary service offering of 2GenerateNewLeads through which word of mouth marketing is facilitated. 2LUK is a web based system allowing your organization to create two "co-branded" elements; custom postcards and custom web pages.

Why does it work so well?

2LUK creates a "win-win" scenario in which the interests of your clients are aligned with the interests of your organization. As an example, in a retirement community, when people first move in, it is natural for them to want to let their family and friends know their change of address. At the same time, the retirement community recognizes that many of these family and friends are prospective clients as well. When the beautifully branded 2LUK postcards go out, they are a subtle "endorsement" by the new resident.

Are these postcards like direct mail?

Not really. With direct mail, there is no customization of the mailing and roughly 99% of the recipients receive the mail as "junk" mail. However with 2LUK, 99%, (if not 100%), recognize their friends on the front of the postcard immediately, making the mailing personal and valued, the balance of the card is branded with community information, logo and contact information.

What does it cost?

Special pricing options are available.

Can I manage my own brand elements?

Yes, from your organizational home page, you can create and manage all of the "brand" elements contained on your postcards and web pages. These branded elements include photos, logos, taglines, addresses, maps, etc.

How many accounts can I create?

There is no limit to the number of accounts you can create.

Can I obtain the contact information from my clients family and friends?

Yes. Your clients have the ability to choose who they will share with you. However, if they are shared, then all of these contacts are available to you in one large database.

Can I create web pages for my own organization?

Yes, and use them for sending out postcards regarding special functions or events you might have. As with other cards, rather than placing all of the information on the postcard or mailing, you can direct them to the 2LUK website and have them "search" for your organizational web page where they can obtain more information.

Can I create multiple links from these web pages to other sites, such as a map or directions to our organization, "coming events" and other related links?

Yes.

Who creates the client memberships?

To ensure that the new membership is created with your branding, it is best if someone from your organization does this, although 2LUK can help with this as well. It only takes a few minutes to create a new account.

Are there other services offered?

2GenerateNewLeads is developing a number of initiatives to help foster referrals, leads and "word of mouth" marketing.

How do the web pages work?

The 2LUK web pages are self-created communication tools to connect family and friends around important events through out our lives. On the web page you will read about events in peoples lives, see photos, directions and maps, coming events, links to other web sites of interest and much, much more.

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